Purpose
The purpose of this blog is to share what we think is valuable information that we have experienced or learned about and hopefully bounce ideas back and forth with our readers. Enjoy!
Saturday, June 20, 2009
The Importance of Benefiting Others
It seems like in today’s business world, most people are only concerned about making money. This is understandable, but there is another element that I think has gotten lost over the years. B. C. Forbes said, “Business was originated to produce happiness, not to pile up millions.” Many businesses used to start up in order to provide a service or a product that would make its customer happy. Yes, this is still a part of business today, but the bottom line seems to have cast a dark shadow over this vital aspect. If a business places the majority of its focus on serving its customer, the customer will in turn reward the business with loyalty. Money is an important part of every business, but it shouldn’t be the sole focus.
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Business is about squeezing the little man, not letting the victors win, and clutching the gold star in the final year.
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